Finding Increased Relevance Through Audience Analysis
Using text classification to identify audience trends, likes, dislikes, and more, can lead you to higher engagement, deeper insights, and ultimately, increased revenue. Find out more about how to leverage text data to your advantage.
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Overstock Sees Revenue Uplift
Using eContext text analytics to drill down into the data, Overstock was able to gain a deeper and more accurate picture of its customers and define better targets. The result, a revenue lift.
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Enriching Mobile Data Insights
Our sister company, Complementics, is a Mobile Audience Network that provides insights on more than 500 million mobile devices on a monthly basis. Complementics is powered by the eContext API to provide granular classification on key audiences.
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Who is most likely to order the iced coffee…and when?
When trying to zero in on a specific customer base for a specific product, look to your data to find insights. The eContext API can normalize data in real time, providing a map to the topics and categories that will help you drill down to the insights you need to define audiences and make better targeting decisions.
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